Apple iPhone 4 UK Release: Apple iPhone 4 to hit the shelves of United Kingdom - The Iphone 4 is selling on its video-calling program, called FaceTime. However this is limited to WiFi networks for now, which means that the best thing about the Iphone 4 will not work in most locations unless you happen to be near a WiFi hot spot. Also you can only conference with other Iphone 4 users. We have already seen that the Iphone 4 has problems with WiFi.

The Iphone 4, while thinner, still has that easy to slip out of your hands shape. This means that you have to buy those covers which bulk the thing out again. It also still has a plastic back which can be scratched and break.

A 16GB model is priced at $199, and a 32GB version will sell for $299. The markups on the devices are outrageous.

The monthly charges on contracts are higher than with other smartphones because not only are the network operators subsidising Apple's ridiculously high prices for the devices, but Apple also demands a cut, said to be up to 30 per cent, of users monthly charges, further driving up the cost.